Winning Orange as a client in 2001 led me to set up word bird, my freelance copywriting business. I worked with Orange for 15 years (until their takeover by BT), writing everything from their Corporate Social Responsibility website and brochure to names for new services; product guides to employee communications; ads to user guides.
I worked on the transition to new parent brand Everything Everywhere, including writing user scenarios for services such as mobile payments for individuals and small businesses, tracking chip technology and in-car computers: these were used to introduce the new brand to staff at the NEC. And I wrote consumer-facing leaflets for EE, including the Guide for Parents, and the Digital Champions guide.
I work with global brands, design and branding agencies, charities, Fortune 500 companies, SMEs and start-ups, and help individuals with client pitches, CVs and job applications.
For an overview of my clients and details of the projects I've worked on with them – from customer magazines to tone of voice, radio ads to brand bibles, websites to corporate brochures – please have a look at Projects | 1 and Projects | 2. And to find out what my clients have to say about working with me, check out my references or connect with me on LinkedIn.