A few of the projects I've been involved with since 2001:
copywriter & branding consultant
References
It was great to have Chris on board to work with the Accelerator startups. The teams found her insights extremely useful, and her input really helped to crystallise their thinking around messaging and positioning. She was then able to encapsulate their businesses in some short, punchy and descriptive copy. As always, she is great to work with and able to quickly understand what is needed and deliver the copy that really sings.
Diane Perlman, Startups Lead, Microsoft Ventures
Chris is a really valued partner when it comes to complex copywriting jobs that need to balance clarity and engagement. She asks all the right questions to get to the heart of the topic and has a truly audience-first approach - keeping things simple, and very human. For two recent, notable projects for a large corporate client, Chris took difficult, technical subjects and crafted copy that was clear, warm and empathetic. The documents have gone down brilliantly with our client and their audience.
Amy Killingsworth, Brand Account Director, Goldbug Brand & Communications
Working with Chris is a delight. She's bright, smart, creative and writes with flair. She works fast, and is great at making the complex simple and engaging - and strong minded enough to challenge me when I'm not doing that. I've worked with her before when I managed the Carbon Trust brand, and am loving working with her again on a UK-wide Recycle Your Electricals campaign. I would recommend her again and again.
Vanessa Gibbin, Material Change, recycleyourelectricals.org.uk
I worked with Chris for a number of years at Orange/EE. Chris’s ability to dissect complex technical information and re-present it with creative flair never ceases to surprise me, and she often turns around a large tranche of copy in record time.
Chris is quick, sharp and dependable, and transitioned seamlessly through the evolution of the Orange, Everything Everywhere and finally the EE brand.
With inspirational passion and creativity, Chris motivates those around her to play with language: there aren't many people who will share in my humour and frustration at redundant acronyms.
I really look forward to working with Chris over the coming years.
Natalie Hughes, Campaign Planning Manager, EE
I've just worked with Chris on an intensive copy project for a global brand and found her highly professional and personable. She really cares for the work, gets it fast, and went beyond the call of duty to immerse herself deeply into the brand we were working on. Like with all good writers, things seems to flow so easily when you read her work, yet you know how hard it it to get this right.
Anne Charbonneau, Managing Partner, Benelux and France, The BrandGym
Chris helped our team with the copy writing of complex bid documents. Her feedback was invaluable, ensuring that our response was both succinct and engaging. From the kick-off meeting, Chris made sure that we articulated our message in line with our brand values.
Nick Armitage, Head of New Business, Zaha Hadid Architects
Chris is an absolute pleasure to work with. Our clients always ask for her to attend our meetings as her input is always really valuable. Fast and efficient too (unlike this recommendation from me which has languished in my in box for about a year!), she understands how agencies and clients work and does everything to make a great job, well received.
Nick Pollitt, Creative Director & Founder, Pollitt & Partners
I first worked with Chris during a customer service review at PizzaExpress, for which she created individual and templated replies in response to customer feedback. She did this brilliantly, in a writing style that was clear, objective and conversational yet very professional.
I also worked with Chris for Think Big, a major brand identity project at PizzaExpress, testing both the new positioning and the innovation ideas that we were generating for the new ‘Living Lab’ concept restaurant in Richmond. She did fantastic and imaginative work, writing stories that brought to life the role of managers and team members, helping us create both the content and the unique tone of voice for each individual's story. It was a real challenge to quickly and effectively turn job descriptions into engaging stories that would inspire our restaurant team, and Chris succeeded brilliantly.
What I like most about working with Chris is how quickly she comes back with her solutions, which are always spot on!
Marcelo Alvisi de Paula, Regional Learning Manager - Europe,
Hard Rock International
I have been working with the Word Bird (Chris) since we undertook our strategic rebrand in 2010. Chris did all our copy writing. This was a one-off project. I was so impressed with her work and understanding of our business, that Chris has become part of the team. From that first work Chris has gain a deep understanding of our business and culture, this means it has been very easy for us to continue working together as and when needed. We now have a consistency within all our material and I am confident our brand is being expressed in the right manner. No easy task, we have high standards and want things just so. I can highly recommend Chris and the work she has done for First Point Group.
Alistair Rynish, Founder & CEO First Point Group
I've worked with Chris on a range of Corporate Responsibility projects for Orange, from web pages to country and Group CR reports, CR principles and CEO statements. She's great to work with because she cuts through the waffle, letting the important stuff shine through, and she also makes the process hugely enjoyable. That's probably why she's been writing for Orange and the Orange Brand Team since 2001! She’s an absolute pleasure to work with.
Kathy Powers-Moore, Corporate Responsibility Manager, Orange / EverythingEverywhere
We brought Chris on board to help us with the key messages for a new business we were launching. She was instrumental in turning our USPs into a great set of key messages. She understood the complexity of our offering and made it much clearer. And with a quick turnaround.
Edouard de Guitaut, co-founder, Energy Future